Richard Bernard

Richard Bernard, Partner & Senior Vice President, joined FM3 Research after being on the faculty at the University of Toronto from 1999 to 2002. Dr. Bernard has written surveys, conducted focus groups and provided strategic advice for a diverse set of clients including government agencies, non-profit groups, for-profit firms, and labor unions.

Dr. Bernard has been the lead researcher on projects examining resident satisfaction with local government services, the feasibility of passing ballot measures for government revenue enhancements, public perceptions of government sponsored social service programs, branding development of public agencies and for-profit firms, and public responses to real estate development proposals.

Dr. Bernard's public opinion research efforts have helped ballot measure campaigns raise billions of dollars for transportation improvements, clean water and open space protection and school and public safety funding initiatives. Through this work he has developed an extensive knowledge and expertise facilitating the passage of ballot measures instituting sales and parcel taxes, bonds, utility user fees, and property owner fees.

Past clients have included the American Chemistry Council, California Federation of Teachers, California Pacific Medical Center, California Transit Association, First 5 Fresno, L.A. Care Health Plan, Los Angeles County Metropolitan Transportation Authority (Metro), The Los Angeles County Flood Control District, Metrolink, NBC/Universal, Resources Law Group, St. John's Hospital, Service Employees International Union, The Beverly Hilton, The Nature Conservancy, Walt Disney Company, and Waste Management.

While at the University of Toronto, he taught research methods and statistics and within his research dealt frequently with issues related to cities, employment, ethnicity, and families. He has published in such journals as East Asian Pacific Migration Journal, International Migration Review, and the Canadian Journal of Sociology. Prior to joining the faculty at University of Toronto, Dr. Bernard was a post-doctoral fellow at The University of Chicago where he both designed and tested quantitative and qualitative surveys related to family, work and educational issues.

Richard Bernard received an Honors B.A. at York University, a M.A. at McGill University and a Ph.D. at UCLA in Sociology. He may be reached at FM3 Research's Santa Monica office at (310) 828-1183, or at bernard@fm3research.com.